The New York City police department jumped into social media this week with expected results to everyone except the New York police department. The #MyNYPD campaign asked people to post pictures of them interacting with members of the police force. I’m not sure if anyone in the planning phase of this idea brought up the fact that things goes sideways very fast on Twitter and that they may want to reconsider.
Either way, the NYPD jumped in the fray and got burned. An experienced social media marketing person will tell you that memes and hashtag hijacking is a common occurrence. There are companies and organizations that are better served with traditional marketing and playing it very safe when it comes to social media.
If you work for any of these companies, please don’t make the same mistake.
I don’t think I have to go into great detail on just how bad of an idea this is. The Tea Party would have a field day with it. Anyone who’s wages were garnished or had to serve time on tax evasion charges would have something to say. See Wesley Snipes.
Unless you have a great special on tickets to Hawaii, airlines should stay out of the social media space. There is nothing worse than seeing a series of photos of people in Seattle posting pictures of the baggage fee receipt and complaining how their luggage had a fabulous trip to South Korea.
When your survival rest on a government bailout; no one was fired; and those same people received bonuses for getting out of a mess they put themselves in, well you can understand why asking the public at large to interact with your company via hashtags may not be a good idea.
Dick Cheney. Really, need I say more? The memes alone would become news. War profiteers are not social media friendly entities. Considering how many soldiers died in the Iraq war, I have no doubt the hashtag would include the names of the fallen. Nope, can’t do it.
Now I would actually love to see this one. Basically we’d get a bunch of people standing in line at the DMV or sitting around waiting to take a picture. I’m sure horrible driver license photos would be a part of it. It wouldn’t be great for the DMV but it could be quite therapeutic for everyone else.
I’m actually going to support this one. There is nothing like a series of TSA gropings to get the blood going (pun intended). The TSA is probably more unpopular than the IRS so any attempt to scrub their image would have to include express check ins, coffee and donuts with every cavity search and I do believe a kiss and cigarettes would be appropriate in some cases.